examine methodically and in detail the constitution or structure of (something, especially information), typically for purposes of explanation and interpretation.

synonyms:examineinspectsurveystudyscrutinize, look over; More

discover or reveal (something) through detailed examination.


late 16th century: influenced by French analyser, from medieval Latin analysis (see analysis).

You don’t want analysis paralysis, but you should track performance.

  • How can you quickly identify which campaigns work?  
  • What level of granularity should you create reporting to make sense?  
  • What is the time-frame for the response?  
  • What is the typical response rate? conversion rate?

Our solution includes robust custom reporting engine for you.  Based on your products, we tailor make the solution for you so you have complete visibility into what is working and how is it performing with respect to expectation.  All of this at no extra cost to you.